Post by account_disabled on Dec 27, 2023 3:38:18 GMT
Online sales are the present and future of retail sales. The e-commerce market is growing dynamically from year to year. However, an online store has little chance of achieving good sales results without internet marketing. However, store owners who invest in online marketing for e-commerce often make mistakes that prevent them from reaching their target audience. Learn from their mistakes in online marketing for stores. Learn 14 online marketing mistakes for e-commerce that you should avoid . DO YOU WANT TO BOOST YOUR WEBSITE? Take advantage of individual expert advice Do you want to increase your company's results? Take advantage of the support of our experts and discover the full capabilities of your website. Learn free tips from Visible Range: Positioning Google Ads campaigns UX optimization MAKE AN APPOINTMENT FOR A FREE AUDIT visible 54 1. E-commerce marketing mistake. You don't define your target group Before you start selling online, you should define your target group , i.e. determine which recipients you want to reach with your offer and marketing message.
If you do not define the target group, you will act blindly and you WhatsApp Number List are not sure that your actions will bring the intended effect. This is especially important in e-commerce marketing because the competition is high, which means that people interested in your products may not find you on the Internet. Solution to the problem: How to define the target group in online marketing? analyze your competitors and follow their example - check what marketing message they create and who it reaches; determine what user problems your product solves - this will help you determine which people may want to use it research your target market; think about who your audience should be - how old they are, what gender they are, what their interests are; define the largest possible target group, e.g. men 25-40 years old, women of reproductive age, etc. 2. Mistake in marketing for stores. You are not optimizing the website for mobile devices There's nothing worse than a store website that doesn't work or look good on a mobile device . This is one of the biggest mistakes in internet marketing for e-commerce, which causes: you lose potential customers, you have less traffic on the website, you are not using the sales potential of your store, Your store is less visible in organic search results (due to mobile-first indexing ).
There is a lot of competition on the market, so if you do not meet users' requirements in terms of store accessibility on mobile devices, you can be sure that they will choose to shop in another e-commerce store. How to solve the problem of lack of mobile optimization in online marketing? From the beginning, plan to build a responsive online store that adjusts its appearance and layout to the screen size of the device on which it is displayed, without the need to change the website code or URL address. The Mobile friendly Test tool will allow you to check whether your store is adapted to work on mobile devices 3. E-commerce marketing mistake. You skip positioning because it is too expensive You don't invest in positioning because you think it costs too much? This is one of the biggest and most painful mistakes in internet marketing for online stores. If you give up positioning, your website is in low positions in the Google search engine (or is not included in it at all), your store generates less traffic and limited sales. Millions of users use the Google search engine every day, and you are not reaching them with your message. Solving the problem: Regardless of whether you have just opened your store or you have been operating on the market for a long time, you should start positioning your store and optimizing it for SEO.
If you do not define the target group, you will act blindly and you WhatsApp Number List are not sure that your actions will bring the intended effect. This is especially important in e-commerce marketing because the competition is high, which means that people interested in your products may not find you on the Internet. Solution to the problem: How to define the target group in online marketing? analyze your competitors and follow their example - check what marketing message they create and who it reaches; determine what user problems your product solves - this will help you determine which people may want to use it research your target market; think about who your audience should be - how old they are, what gender they are, what their interests are; define the largest possible target group, e.g. men 25-40 years old, women of reproductive age, etc. 2. Mistake in marketing for stores. You are not optimizing the website for mobile devices There's nothing worse than a store website that doesn't work or look good on a mobile device . This is one of the biggest mistakes in internet marketing for e-commerce, which causes: you lose potential customers, you have less traffic on the website, you are not using the sales potential of your store, Your store is less visible in organic search results (due to mobile-first indexing ).
There is a lot of competition on the market, so if you do not meet users' requirements in terms of store accessibility on mobile devices, you can be sure that they will choose to shop in another e-commerce store. How to solve the problem of lack of mobile optimization in online marketing? From the beginning, plan to build a responsive online store that adjusts its appearance and layout to the screen size of the device on which it is displayed, without the need to change the website code or URL address. The Mobile friendly Test tool will allow you to check whether your store is adapted to work on mobile devices 3. E-commerce marketing mistake. You skip positioning because it is too expensive You don't invest in positioning because you think it costs too much? This is one of the biggest and most painful mistakes in internet marketing for online stores. If you give up positioning, your website is in low positions in the Google search engine (or is not included in it at all), your store generates less traffic and limited sales. Millions of users use the Google search engine every day, and you are not reaching them with your message. Solving the problem: Regardless of whether you have just opened your store or you have been operating on the market for a long time, you should start positioning your store and optimizing it for SEO.