Post by cocolipid on Feb 28, 2024 8:50:20 GMT
When offline and online meet: establishing commercial relationships with foreign countries thanks to digital channels. According to a survey by the School of Management of the Polytechnic of Milan , relating to the year 2019, 40% of Italian companies exploit digital and in particular e-commerce to sell abroad , 51% instead rely only on to traditional channels and 9% choose not to export. Furthermore , with the arrival of Covid-19 , many production activities quickly found themselves having to make quick decisions on the fate of their company. Among these there are those who have reconverted production, those who have unfortunately closed and those who have instead taken the opportunity to test new tools for selling and establishing both local and international commercial relationships.
Performance Marketing and the use of digital channels turns out to be a great Peru Phone Number ace up the sleeve for all modern businesses: companies have understood the importance of having an online presence , especially during the pandemic, and of structuring a digital strategy to flourish your business even in virtual reality. Suffice it to say that the e-commerce sector alone recorded a +17% during the pandemic. Performance marketing for exports: what results can be achieved? To get an idea of what the real expectations of a company facing the opportunities offered by digital channels today, we have collected the most common marketing objectives among our clients who export. Let's see them together: Increase the number of visitors to your stand at events abroad , arrive at the fair already with a package of appointments, attract visitors who are more likely to request a quote; Collect online contacts from abroad of potential new customers to be entrusted to the commercial network to enter into negotiations; Test new foreign markets before undertaking commercial initiatives with a high expenditure of resources (economic and otherwise); Increase the conversion rate and sales of your e-commerce in Italy and abroad; Building a strong community on social media , with which to build a relationship that allows us to subsequently up-sell and cross-sell our products/services; Loyalty our customers and intercept users very similar to them to propose our brand to; How digital channels help us increase company turnover Let's start by saying that Performance Marketing lays its foundations on the analysis of data and its optimization, with a view to constant and continuous improvement.
But how is a strategy of this type structured on digital channels? Let's see it together: The first step is undoubtedly to collect as much data as possible on company performance in the various countries. From this analysis of the starting data, the reference metrics ( KPI ) are then extrapolated which allow us to understand if the export project is proceeding in the right direction, achieving the company's business objectives; Study of real and potential customers , evaluating which strategies to adopt to attract their attention and which messages and commercial initiatives they are most sensitive to; Identification and study of one's competitors to understand what target they are aiming for, with what strategy and how to differentiate themselves from them; Choice of channels through which to promote yourself based on your company values, business objectives and available budget; Creation of an ad hoc performance marketing strategy based on the final result you want to achieve; The main characteristic of Performance Marketing is precisely the orientation to the result: in the creation of an online strategy for a B2B company, an e-commerce or a B2C company, one of the key points is precisely the study of how to get to the desired outcome.
Performance Marketing and the use of digital channels turns out to be a great Peru Phone Number ace up the sleeve for all modern businesses: companies have understood the importance of having an online presence , especially during the pandemic, and of structuring a digital strategy to flourish your business even in virtual reality. Suffice it to say that the e-commerce sector alone recorded a +17% during the pandemic. Performance marketing for exports: what results can be achieved? To get an idea of what the real expectations of a company facing the opportunities offered by digital channels today, we have collected the most common marketing objectives among our clients who export. Let's see them together: Increase the number of visitors to your stand at events abroad , arrive at the fair already with a package of appointments, attract visitors who are more likely to request a quote; Collect online contacts from abroad of potential new customers to be entrusted to the commercial network to enter into negotiations; Test new foreign markets before undertaking commercial initiatives with a high expenditure of resources (economic and otherwise); Increase the conversion rate and sales of your e-commerce in Italy and abroad; Building a strong community on social media , with which to build a relationship that allows us to subsequently up-sell and cross-sell our products/services; Loyalty our customers and intercept users very similar to them to propose our brand to; How digital channels help us increase company turnover Let's start by saying that Performance Marketing lays its foundations on the analysis of data and its optimization, with a view to constant and continuous improvement.
But how is a strategy of this type structured on digital channels? Let's see it together: The first step is undoubtedly to collect as much data as possible on company performance in the various countries. From this analysis of the starting data, the reference metrics ( KPI ) are then extrapolated which allow us to understand if the export project is proceeding in the right direction, achieving the company's business objectives; Study of real and potential customers , evaluating which strategies to adopt to attract their attention and which messages and commercial initiatives they are most sensitive to; Identification and study of one's competitors to understand what target they are aiming for, with what strategy and how to differentiate themselves from them; Choice of channels through which to promote yourself based on your company values, business objectives and available budget; Creation of an ad hoc performance marketing strategy based on the final result you want to achieve; The main characteristic of Performance Marketing is precisely the orientation to the result: in the creation of an online strategy for a B2B company, an e-commerce or a B2C company, one of the key points is precisely the study of how to get to the desired outcome.