Post by account_disabled on Mar 9, 2024 6:46:58 GMT
Lead generation , therefore creation of contacts; Expansion of the customer base , i.e. increasing the number of people who buy your products; Increased loyalty by monitoring purchases over time ; Increase in the company's credibility , evaluating any reviews and the way it is perceived externally; Diffusion , studying the territory in which it operates. The market today has changed, purchasing processes are no longer linked to a dualism between supply and demand , but live on a company-customer relationship that feeds on experiences. The customer is led to choose you no longer for what you offer, but for how you do it.
In this sense it is useful to think, when you create content , aiming to Greece Telegram Number Data offer something for free that the end customer would be willing to pay for. Only in this way will you have created a content marketing strategy capable of producing value . If you want to find out how stories can actually increase sales and improve engagement with your customers, don't miss the Storytelling Festival 2024 . You'll learn from the best in the industry how to turn storytelling into conversions. Finally, to close this section, if your business is focused on B2B (business to business), the same rules of content marketing for B2C e-commerce obviously apply, and the same motivations must be behind you, as explained in the article on Content B2B Marketing written a few weeks ago.
A content marketing strategy for e-commerce and online shops will always be aimed at what has been said up to now, what will change, depending on the customer, will then be the setting of the tone of voice, the choice of channels to be monitored, and the type of content created. Content Marketing and the Sales Funnel Given that content marketing for e-commerce has the objective of selling a product, it must be understood in which phase of the sales funnel it is positioned. To do this, let's revisit some concepts expressed above; if it is true, as seen that creating content helps in lead generation.
In this sense it is useful to think, when you create content , aiming to Greece Telegram Number Data offer something for free that the end customer would be willing to pay for. Only in this way will you have created a content marketing strategy capable of producing value . If you want to find out how stories can actually increase sales and improve engagement with your customers, don't miss the Storytelling Festival 2024 . You'll learn from the best in the industry how to turn storytelling into conversions. Finally, to close this section, if your business is focused on B2B (business to business), the same rules of content marketing for B2C e-commerce obviously apply, and the same motivations must be behind you, as explained in the article on Content B2B Marketing written a few weeks ago.
A content marketing strategy for e-commerce and online shops will always be aimed at what has been said up to now, what will change, depending on the customer, will then be the setting of the tone of voice, the choice of channels to be monitored, and the type of content created. Content Marketing and the Sales Funnel Given that content marketing for e-commerce has the objective of selling a product, it must be understood in which phase of the sales funnel it is positioned. To do this, let's revisit some concepts expressed above; if it is true, as seen that creating content helps in lead generation.